Most companies dedicate a massive budget for promoting their businesses, and that increases the operating costs which in turn reduce profit levels. However, the use of promotional pens is a simple way of promoting a business yet it works effectively more than most expensive marketing strategies. There are different types of pens to use, and you can choose a personalize it to fit your business needs. It works well as a marketing tool, and you will not spend hugely to purchase the pens, unlike other marketing methods. The choice of the best promotional pen is essential, and you have to consider the following factors in the process.
Determine a budget – What is your current expenditure on promotional products and what amount of money are you willing to dedicate to finance the purchase of promotional pens? You might not have the information regarding the cost of purchasing promotional pens if you had never used it initially for marketing. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. You can proceed to look for promotional products suppliers in the market and get quotations for producing a specific number of promotional pens that you might use for a start. The cheapest offer might not be the best one because the quality might be inferior and you have to choose an affordable rate which falls within your budget.
Pen labeling and design – The outlook of the promotional pen is critical because it reflects the image of your business. Laser engraving and printing using machines are some of the techniques that suppliers use to label pens. You must come up with appropriate information for this purpose, and that would include the use of company name, logo and contact information. This information should be both in the pens and the containers, and they must be visible to promote the company. You must also come up with a suitable pen design. If you are not conversant with existing models, the suppliers can help you choose an appropriate one.
Color print – Your creativity level plays a significant role at this stage because you have to decide the right color to use for the pens and the containers. It is advisable to use colors that are associated with your business. The company colors are an image of the business, and many people can recognize them. Use attractive colors that can get the attention of clients to notice your business. It can be cumbersome to do all those alone, but when you involve your employees, they can make helpful suggestions and give insights into various issues.